The Pitch

SELLING GAMES IS HARD.

With new intuitive tools, AI and massive layoffs over the last five years, the number of video games that have been released is rapidly rising.

Roughly 19,000 games were launched on Steam in 2025, with 6,500+ already launched in 2026.

The market has shifted to an 'attention economy' - simply having a game on the market isn't enough. There aren't enough people capable of discovering you organically when over 35 games are released on Steam daily on average.

You need 10 reviews to get an official review score - and it's the unofficial gate to being added to player's Discovery Queues.

47% of 2025's Steam releases didn't reach 10 reviews - and roughly 2,000 games didn't even get a single review.

HOW DO YOU BREAK THROUGH 10 REVIEWS?

Luckily, it doesn't take much to break through and start being discovered.

Steam is very open with how their algorithm works - Steam is designed to show a personalised queue of games that it thinks you will like, based on your playing habits - the games you have already bought and played.

If a game has a lot of sales, downloads and positive reviews, if the details match your playing habits, it's very likely to appear on your Discovery Queue next time you're inclined to buy something.

If a game has a lot of wishlists, then when the big launch day comes, it is going to appear prominently on more player's Discovery Queue and is more likely to garner more sales.

So how do you make sure you get those wishlists while you're still building your game?

You make sure as many people as possible, who are likely to buy your game on Steam, see it and wishlist before launch.

That's where we come in.

A SMALL INVESTMENT NOW. A BIG PAYOFF LATER.

We focus on exactly what you need.

The right attention on your store page, by enough people that will want to wishlist, and then buy, your game.

We do this in four steps:

We identify the right kind of gamer that will want to play your game.

We craft content out of your game that will resonate with them.

We post that content, on our socials and in our communities.

We bring interested people to your store page, to buy or wishlist.

These are the starting actions that can push a game to success - the first trickle of stones that start an avalanche of attention that can, in the most perfect conditions, lead to a viral success.

But it all starts with getting those 10 reviews.

We have a range of services we can offer to suit your budget and your runway:

OUR SERVICES

INFORMATION SOURCES:

Steam Release Data:

https://steamdb.info/stats/releases/

https://gameworldobserver.com/2024/12/30/state-of-steam-2024-19k-new-games-records-ccu-chart-leaders

https://www.techspot.com/news/110592-nearly-half-19000-games-released-steam-year-went.html

https://thisweekinvideogames.com/news/over-19000-games-were-released-on-steam-in-2025/

https://games.gg/news/over-20k-new-games-added-to-steam-in-2025/

Steam 'Discovery Queue':

https://gameworldobserver.com/2022/01/27/why-getting-first-10-reviews-on-steam-is-essential-for-games-visibility